THE PROJECT
ACTWALL is a non-profit initiative based in Geneva, renewing a fundamental link between collectors and photographers, both emerging and established, by positioning itself as the first platform for the acquisition of photographic works in Switzerland.
OUR MISSION
Our mission is to encourage artistic excellence with meaningful engagement within the Swiss community, by discovering photographers based in Switzerland, recognized within institutional circles, yet whose works remain surprisingly difficult to acquire. In fact, more than 98% of photographic works in Switzerland are invisible for acquisition. In response to this reality, ACTWALL actively seeks to identify and promote under-represented talents, placing coherence and quality at the heart of its approach. Moreover, we strive for a more equitable ecosystem by considering each artist as an equal partner.
OUR VISION
Our vision is to raise awareness among the new generation of collectors about the crucial importance of photographic acquisition, which represents the most direct support for artists. To meet this challenge, we offer tailored expert guidance throughout the acquisition process, aimed at both photographers and collectors. Our objective is to facilitate the creation of collections that reflect positive and ethical values. Through this approach, we aim to make the acquisition experience less intimidating and more transparent.
SOCIAL BENEFITS
ACTWALL offers photographers increased visibility and direct acquisition opportunities, thereby contributing to their professional development in a consistent and ethical manner. The project brings together an engaged community around photography in Switzerland, composed of artists, institutions, enthusiasts, and collectors, fostering collaborations. ACTWALL enriches the Swiss photographic scene by showcasing both emerging and established photographers, contributing to artistic diversity. By collaborating mainly with partners based in Geneva, ACTWALL is committed to supporting local production and economy.
SELECTION CRITERIA
ACTWALL carefully selects and supports talented photographers based in Switzerland according to criteria that guarantee the quality and uniqueness of the works presented. Photographers must express an authentic and personal artistic approach. The platform seeks to support both established artists, already institutionally recognized, as well as promising young talents, whose artistic potential is in full development and ready to assert themselves on the artistic scene. ACTWALL also makes it a point to encourage diversity in artistic creation by supporting self-taught photographers whose affirmed approach is often marginalized in the traditional photography circuit.
CONDITIONS
ACTWALL charges a 30% commission on acquisitions, enabling photographers to benefit from a range of services. Management of the acquisition includes discussion with the client, presentation of suitable works and simulation in their space to scale. We also take care of organising production and managing delivery and/or hanging, with secure shipping, installation advice and post-acquisition support.
In addition, the 30% commission applied to acquisitions contributes to the costs of maintaining and managing the platform, guaranteeing its smooth running and enabling us to continue promoting Swiss photography with commitment and high standards.
SUPPORT & PARTNERS
